Target audience - Accountants
A limited edition whisky designed specifically for accountants with luxury and quality
in mind, with an opportunity for this brand to be used personally as relaxtion after the working day or as a gift to colleagues/family members or clients.
A single cask whisky, labelled with it’s specific bottle number. An emphasis has been
placed on numerials to appeal to the target audience of accountants. Inspiration was drawn from accounting firms such as PWC, Deliotte and KPMG. As a result a minimalist, clean and luxurious approach was taken when designing the brand.
in mind, with an opportunity for this brand to be used personally as relaxtion after the working day or as a gift to colleagues/family members or clients.
A single cask whisky, labelled with it’s specific bottle number. An emphasis has been
placed on numerials to appeal to the target audience of accountants. Inspiration was drawn from accounting firms such as PWC, Deliotte and KPMG. As a result a minimalist, clean and luxurious approach was taken when designing the brand.
The bottle design was inspired by my word association and initial sketches focused on hinting towards tasks, items or symbols which related to accountants. A focus was placed on highlighting numbers due to the target audience being accountants, and it was also important to highlight the bottle number.
This design was inspired from the layout of a spreadsheet - a tool which accountants use every day. The line work follows the layout of a spreadsheet subtly, while emphasizing numbers and important information in it.
This design was inspired from the layout of a spreadsheet - a tool which accountants use every day. The line work follows the layout of a spreadsheet subtly, while emphasizing numbers and important information in it.
