Dixon BAxi is a design studio based in London, with a cross-fundamental team of creative people with diverse perspectives from around the world. With a team focused on collaboration, Dixon Baxi focuses on taking a bolder approach to creative work, creating designs for companies such as Netflix, V&A, Premier League,
Channel 4 and others.
Channel 4 and others.
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"DixonBaxi is a global brand agency using creativity to design a better future.
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With a diverse range of work in branding, merchandise, advertising, app and website design, motion graphics and film, I was drawn to their project on Everton FC, creating a new visual identity, accompanied by
a motion graphic.
a motion graphic.
I like how Dixon Baxi has taken an iconic logo within the football industry, making it simple and dynamic. I also appreciate how they have taken Everton’s heritage of football excellence, passion and community engagement into account as the team has been known for pushing the sport forward for more than 140 years.
The brand mark was taken From the heart of the Everton crest, transforming the Prince Rupert’s Tower into an iconic visual signature. A powerfully simple silhouette that stands for everything Everton, The Tower coexists with the crest and amplifies its significance on a global scale.
While this project included branding, merchandise and copywriting, my interest was drawn to the motion graphic. It's simplicity, pace and range of animation used have incapsulated the energy and spirit of an everton football game and The brand conveys an aesthetic that feels premium and aspirational. this is further portrayed through the use of striking copy statements.
