DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies.
Bill Bernbach and Ned Doyle (founders) worked together at Grey Advertising in New York, where Bernbach was Creative Director. In 1949, they teamed up with Mac Dane and together they started Doyle Dane Bernbach in Manhattan.
DDB are most famous for their campaigns for Volkswagen throughout the 1950s and 1960s were said to have revolutionized advertising. Notable campaigns included the 1959 Think Small series of Volkswagen advertisements, which was voted the No. 1 campaign of all time in Advertising Age's 1999 The Century of Advertising.
A branch office was opened in Los Angeles in 1954. In 1961, DDB opened its first international office in West Germany to service Volkswagen. Since then DDB now has 22 location worldwide in Asia Pacific, Europe, Latina, Middle East & Africa and North America.
With a simple belief of ‘Unexpected Works’. DDB embraces the mantra that the best idea is the one you never saw coming, the thing that catches you so off guard, and the only path to genuinely unexpected works is through creativity.
DDB Prague – McDonald’s McDelivery campaign ‘Skip the dishes’ I was inspired by DDB’s approach of ‘unexpected works’ and their clean, simple art direction, editing and imagery for their advertising campaigns which packs a punch. Informed by their consumer research I found it interesting how they created a personal campaign which everyone can relate to – the annoyance of washing up from cooking at home, yet made it distinct by transforming it into iconic McDonald’s products.
I have also been inspired by other advertising campaigns which have highlighted the use of data alongside similar art direction and copy writing, creating shocking and hard hitting campaigns. Something which I want to incorporate and gain experience doing within my Major project 2 this year.
